Drone Experience for Movistar | Campus Party México 2014
In 2014, at Campus Party México, we designed and executed an immersive BTL activation for Movistar, bringing the future of technology into the hands of thousands. At a time when drones were still a novelty, we transformed their curiosity into an adrenaline-fueled competition.
Visitors stepped into an interactive drone-flying challenge, maneuvering a drone through a course of inflatable obstacles. The mission? Navigate, land, and conquer. The participant with the most successful obstacles cleared and a perfect landing took home their own drone as the ultimate prize.
The activation generated an electrifying response, capturing attention, sparking conversations, and positioning Movistar at the forefront of innovation and tech engagement. This was more than an event—it was an experience ahead of its time.
