Curriculum Vitae

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About me

Innovative Web Developer & Tech Strategist | 20+ Years of Experience

I am a passionate web developer, programmer, and tech entrepreneur with over 20 years of experience specializing in WordPress, PHP, and AI-driven solutions. Throughout my career, I have developed and managed high-performance websites, e-commerce platforms (WooCommerce & Shopify), and LMS systems for both public and private organizations, including the University of Guadalajara.

Beyond web development, I have founded and led cutting-edge projects in drone technology and real estate innovation in the Riviera Maya, combining technical expertise with strategic vision to optimize marketing and sales operations.

Key Expertise:

Web Development: Mastery in WordPress, PHP, HTML, CSS, JavaScript & Laravel.

SEO & Digital Strategy: Advanced optimization for search engines to maximize visibility.

CRM & Automation: Implementation of smart customer relationship systems.

E-commerce Solutions: Shopify & WooCommerce development for scalable online businesses.

Drone Technology: Programming and managing creative drone shows for marketing activations.

Lateral Marketing & Innovation: Pioneering disruptive projects with limitless creativity.

Driven by continuous learning and innovation, I stay at the forefront of emerging technologies like AI to deliver powerful, future-ready digital solutions.

Residence México
Freelance Available
Address Playa del Carmen / Tijuana / Guadalajara
Phone +52 331135-9453
E-mail fabian@vrtx.agency

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Experience

2019 - 2014

IT & Digital Strategy Consultant

As IT & Digital Strategy Consultant at Rivieralty, I was responsible for designing and implementing the company’s real estate management systems, overseeing all aspects of marketing automation, and optimizing digital infrastructure. I developed multimedia materials and leveraged DroneDeploy for construction monitoring, aerial inspections, and photogrammetric mapping, providing valuable insights for project development.

Additionally, I led the production of broker events, enhancing engagement and sales strategies. Through the integration of AI-driven chatbots, automated sales funnels, and CRM solutions, I streamlined business operations, improving lead conversion and customer experience. My role encompassed the entire IT ecosystem, ensuring seamless digital transformation and innovation within the real estate sector.

2014 - 2017

Droidika S.A. de C.V. // Drone Technician

As a Drone Technician at 3D Robotics, I combined my passion for aerial technology with hands-on expertise in ArduPilot and drone programming. I provided technical support, optimized flight systems, and developed strategies to enhance customer experience. Beyond engineering, I played a key role in e-commerce development, crafting seamless online platforms to expand the brand’s reach. By bridging technology, marketing, and customer service, I helped drive innovation in the drone industry.

2000 - 2006

Universidad de Guadalajara // Director of Instructional Multimedia Unit

As Director of the Instructional Multimedia Unit at the University of Guadalajara, I led a multidisciplinary team in developing cutting-edge educational technology solutions. We created interactive CDs, designed and managed the university’s website, and provided technical support for faculty members. I played a key role in the development of online courses and e-learning platforms, transforming traditional education into engaging digital experiences. By merging technology, instructional design, and innovation, we enhanced learning accessibility and modernized academic resources.

Education

2003 - 2006

Bachelor’s Degree in Information Technologies

This program focuses on the development, management, and implementation of cutting-edge IT solutions, preparing professionals to thrive in a rapidly evolving digital landscape. With a strong foundation in computational thinking, digital information processing, and IT management, graduates are equipped to design and optimize software-as-a-service (SaaS) solutions, mobile applications, and human-computer interaction systems. The curriculum emphasizes project development, cloud computing, and emerging technologies, fostering innovation in both business and technological environments.

2007

Advanced Graphic Design & Multimedia Production

At CENCAR (High-Performance Computing Center, University of Guadalajara), I completed an intensive Graphic Design and Multimedia Production program, mastering industry-standard tools from Adobe (formerly Macromedia). This course covered photo editing, vector illustration, motion graphics, and interactive media design, enabling me to create compelling visual content for branding, web, and multimedia projects. Through hands-on projects, I developed expertise in Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects, applying design principles to real-world

2007 - 2008

Web Development & Specialized Programming

This program provided an in-depth exploration of full-stack web development, focusing on front-end and back-end technologies. I gained proficiency in HTML, CSS, JavaScript, PHP, and MySQL, developing dynamic and scalable web applications. The course emphasized best coding practices, responsive design, and database optimization, preparing me to build robust digital platforms. Additionally, I explored CMS solutions like WordPress, learning how to customize and extend functionalities for high-performance websites.

2015

UI/UX & Human-Computer Interaction

A specialized training in user experience (UX) and interface design (UI), this course deepened my understanding of human-computer interaction, usability, and accessibility. I learned to create intuitive and engaging digital experiences, combining psychology, design, and technology to enhance user engagement. Using tools like Figma and Adobe XD, I developed prototypes and conducted user testing to refine interface solutions, optimizing web and mobile applications for seamless interactions.

Solutions Hub

Web Development

Modern, mobile-friendly websites built for performance, security, and seamless user experience.

E-commerce Solutions

Custom Shopify & WooCommerce stores optimized for sales, scalability, and seamless customer journeys.

SEO & Digital Strategy

Advanced SEO optimization and data-driven strategies to boost visibility and attract organic traffic.

Landing Pages

High-converting, responsive landing pages designed to maximize leads, sales, and engagement.

CRM & Automation

Smart CRM integration and automation solutions to streamline customer interactions and increase efficiency.

Drone Technology & Creative Activations

Innovative drone programming and aerial shows for unique marketing experiences and brand activations.

AI Chatbots & Virtual Agents

Custom AI-powered chatbots and virtual assistants designed to automate customer interactions, improve support, and boost engagement.

Multimedia & Event Technology

Immersive multimedia solutions for events, including interactive displays, video mapping, and high-impact digital experiences.

Immersive Brand Activations & Interactive Experiences

Bring your brand to life with cutting-edge interactive installations, corporate events, and multimedia experiences that captivate and engage your audience. From kinetic and audio-reactive environments to drone light shows, we create unforgettable activations that blend technology, art, and innovation to make a lasting impact.

Design Skills

Web Design

90%
Illustrations

70%
Photoshop

95%
Graphic Design

85%
Video Edition

80%

Languages Skills

English

60%
Spanish (Native)

100%

Coding Skills

WordPress

90%
PHP / MYSQL

75%
HTML / CSS

95%
Java Script

70%
Python

50%
Laravel

40%
MavLink / Dronecode

60%
IA & APIs /pre-trained models

50%

Knowledge

Website hosting

90%
iOS and android apps

90%
Create logo design

90%
Design for print

90%
Modern and mobile-ready

90%
Advertising services include

90%
Graphics and animations

90%
Search engine marketing

90%

Brands We've Worked With

Let’s Build the Future Together

Technology is my passion, and innovation is my drive. With a strong foundation in web development, digital strategy, AI, multimedia production, and automation, I thrive on tackling complex challenges and bringing ideas to life. My expertise spans from coding and UX design to drone technology and marketing automation, always pushing boundaries to create impactful solutions.

I believe in continuous learning, strategic thinking, and the power of technology to transform industries. Whether it's developing high-performance websites, designing AI-driven systems, or crafting immersive digital experiences, I’m always eager to take on new challenges. Let’s collaborate and build something extraordinary!